Printed to order in IndiaDispatched within 24 hoursFree size exchange within 7 days

Drop 01 · 24 lines

Say less.

Premium cotton tees with one short line on the chest. Every line is written from how India actually talks, printed small, and meant to be read up close.

Close-up of a black tee with “BGV cleared” printed small in off-white on the chestBGV cleared · ₹1,199

Drop 01

The first lines

Shop all 24

How a line gets made

We read first.
Then we write.

  1. 2,86,783

    Posts and comments read from the people each line is for: traders, office workers, students, meditators, founders.

  2. 1,200

    Lines drafted from the phrases they actually use, not the ones meme pages think they use.

  3. 24

    Made for this drop after cutting the lines we found already on sale elsewhere.

The tee

Quiet on the outside.

A plain tee in Jet Black with the line printed small in off-white, centred on the chest. Nothing else on it.

Fabric
To be confirmed
Fit
To be confirmed
Print
To be confirmed, off-white on Jet Black
Made
Printed to order in India. Dispatched within 24 hours.